Producers of Award Winning Video Marketing Tools!
CROSS PROMOTIONAL CONCEPTS
Marketing is most effective when it is universal. What this means is if someone sees your marketing, no matter what form it is, they immediately recognize it as yours. When using television to market your office it is a good practice to alter all your print, bulk mail, radio, news paper, yellow pages and internal marketing at the office to match the same concepts. How many times have you seen a promotional 30 second commercial for the upcoming movie on television. How many billboards have you seen promoting a new line up of programs on a particular network. They do it for a reason... It Works.
We have designed cross promotional 30 second commercials to help lead people to the 30 minute program. They direct and notify the viewing public that you are on channel 20... at a certain time... 4 days a week. Even if they don't watch the program you have name recognition and prestige established. We also recommend placing ads in your local newspaper to promote the program. Make a big deal of it.
In many cable markets, costs for running the 30 minute program can be reduced dramatically by purchasing a few 30 second commercial slots on different channels like LifeTime, HGTV, ESPN, and others.
